7-eleven is getting into the value wine business (link)
11.4.09 - msnbc - via a.p.
about a year back, they put a 7-eleven amongst all the locally-owned bodegas & delis in my neighborhood. since there are enough bodegas as it is in nyc, there aren't that many 7-elevens round these parts. i have to admit that since they're such a rare bird, when the one in my hood initially opened, i was pretty excited about the opportunity for late-night 72 oz mountain dew slurpies & questionable crispy tubes filled with meats & veggies & cheeses and heated on a wheel. if nothing, 7-eleven at least fills my needs for 3am scratch tickets, babe mags & run-of-the-mill beer.
now they're taking it to the next level by adding store brand value wine to the mix. they already have a few $10 wines for sale, but according to msnbc, 7-elevens in the u.s. & japan will soon start selling wines "under the yosemite road label...the california wines, a chardonnay and cabernet sauvignon, will retail for about $3.99." that's slightly higher than trader joe's wine, but trader joe's ain't 24-7, yo. i mean, it's no wine in a can, but i haven't been making enough post-midnight wine impulse buys these days, so it'll at least help up that practice a bit.
i'm sure the wines taste WICKED AWESOME. msnbc notes that "the chardonnay is described as zesty with notes of apricot, peach and honey, and the cab as full-bodied with 'juicy plum overtones.'" how fruity! the description of the cab makes it sound like something from the rolling hills of boone's farm! i haven't had that stuff since some of my more shameful nights in college! with my 35th birthday less than two weeks away, it's prolly bout time i relive my college days anyhow. i'm pretty sure that once i hit 35 & officially enter that solidly non-college 35-44 demographic, i won't be allowed to have such collegial no-pants shenanigans without feelings of shame. hopefully 7-eleven gets their bargain wine in stores before that happens.